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Showing posts with the label typography

Surtex & Licensing Expo 2017

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My agents, Jewel Branding & Licensing will again be exhibiting my designs at Surtex in New York and Licensing Expo in Las Vegas later this month. This year Surtex runs from May 21st - 23rd and Licensing Expo from May 23rd - 25th. With both shows happening back to back for the first time, I've been super busy updating my portfolio with fresh new designs!  All of my designs begin as hand drawings, so for months now I have been drawing, drawing, drawing - which has been wonderful! Here are a few examples - You can see more by following my  Instagram  @vickyyorkedesigns where I have documented much of my preparation for the shows.  I am so inspired by the sea and recently took a working holiday to the coast to do more sketching and to provide some last minute inspiration for new collections. I'm now in the final stage of preparation, pulling all of my patterns together and creating product mock-ups. Below is a sneaky peak at some of my collections, the

My Design Process - 'Something Special'

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As a designer I often get asked how I create my images and if I draw everything by hand. I thought it might be fun to answer these questions in this blog post to give you a quick overview of the process of how I work to create my designs.  At the moment I'm working on a new range of greetings cards, which is something a bit different for me... but the process for each design is similar to how I work for creating all surface pattern designs or placement graphics for products. The starting point is always an idea. Sometimes this comes in the form of a client brief and sometimes it's the spark of an idea in my head. For these greetings cards I decided I wanted to create a range of cards based on my existing typography range, 'Well Hello There!', but with sentiments that were more focussed on the greetings card market. Often at this stage I create an ideas board, but because the look of the new range is to follow existing designs I simply reviewed the existing work

Back To School!

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Today is the first day back for many UK schools after the long summer break. Part of going back for me was always the excitement of buying new school stationery - I have always LOVED buying new pens and trying them out to see what effects I can create! My first design job was working in-house for stationery company, Helix, which was so much fun as I got to work on all the new product development for all their lovely back to school stationery each year. The company is now Maped-Helix , but they remain one of my favourite freelance clients as the design briefs they give me are always so creative and fun! Maped-Helix recently sent me some of their 'Graph'Peps' fine point pens to try out, which come under their Maped brand.* In honour of the back to school period I thought I would make a little doodle film to show what they are like to draw with. The film shows the first time I used them, so you can see I took to them quite easily - they allow lots of control. My favour

Surtex and Licensing Expo Recap

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It's been great to hear from my agents, Jewel Branding , that the summer shows at Surtex, New York and Licensing Expo, Las Vegas were a resounding success with lots of exciting companies visiting the stand and many of them choosing to view my portfolio with the possibility of becoming licensing partners in the near future! Jewel have kindly shared with me some photos of their booths, which I'm sure you'll agree looked absolutely fantastic! First, are some images of the booth at Surtex, where each of the Jewel designers were asked to format their designs into hexagons, which were then used to create a really striking stand display. How many of my designs can you spot in the photos below?! And below are images of the stand at Licensing Expo, where some of my designs were shown on large digital display screens.   If you missed the shows, but would like to view my full portfolio please contact Beth Franklin - beth@jewe

Happy 4th of July!

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A little video of me doodling for all my friends in the USA, including my agents, Jewel Branding & Licensing . Have a wonderful day! Music by bensound.com

Licensing Expo, Las Vegas

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Following on from the success of Surtex in New York last month, my agents, Jewel Branding & Licensing will be exhibiting at another major art licensing show this week - Licensing Expo in Las Vegas, which runs from 21st - 23rd June. I've been extremely busy preparing for this show over the last few months and in addition to my portfolio shown at Surtex, I have now added over 50 brand new pieces of art including repeat patterns, illustration and typography! These pieces add to existing ranges, as well as making up 6 completely new themed ranges, with designs suitable across many different product areas. There are designs for everyday including my 'Geometrico' range, which was developed from sketchbook doodles created while travelling around Italy earlier in the year ( - shown above). 'Mosaic' (- below) is loosely inspired by the current trend for colouring book art and mixes black and white geometric line drawings with bright pops of colour for a really f

Surtex Begins!

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The day designers have been working hard towards for months is finally here. Surtex begins today in New York! I'm so sad not to be there in person, but I'm wishing my agents, Jewel Branding & Licensing a truly great day! I know they are going to do such a great job representing me! For those of you visiting the show over the next few days I have lots of new designs for you to see including my quirky hand drawn typography range, Well Hello There! which playfully mixes pattern and inspirational phrases. I have many designs inspired by my love of travel and artwork from around the world. For example, my La   Dolce Vita series of designs aims to capture the wonderful essence of Italy, while my Global collection references tile patterns from around Europe. Closer to home my Fruits of the Forest designs were inspired by my love of the English countryside around my home in Worcestershire... There is much, much more to see, so if you're in New York for t

'Beside The Sea Shore'

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Annie Troe has kindly featured my 'Beside the Seashore' pattern square on her 'Pattern Parade' this week where she promotes designers by linking to their portfolios through her blog and social media. Annie has a wonderful blog, which is full of interesting information about art licensing, as well as lots of lovely art, which you can take a look at here.   'Beside the Seashore' is one of my art licensing collections that will be shown by my agents, Jewel Branding at Surtex next month. The patterns were inspired by two holidays I took last year in England, where I loved just wandering along the beach, or looking at the little fishing boats docked in the harbour. I am so inspired by looking at the sea - I couldn't wait to draw it all! I hope the collection captures all of the special moments that make a British seaside holiday. The drawings certainly hold a lot of happy memories for me! Please contact Jewel Branding to view the whole collection.

One Month Until Surtex!

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My wonderful agents, Jewel Branding & Licensing will be in New York from May 15th - 17th for Surtex . If you're looking to license art / designs pop by booth 417 to say hello and view my portfolio. I've been working very hard and have lots of lovely new collections for you to see! To make appointments email beth@jewelbranding.com

Exciting News!

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I'm very happy to announce that I am now represented by   Jewel Branding & Licensing   exclusively in North America and Korea. I am so excited to be listed among their amazing designers and brands and can't wait to work with these brilliant agents! To find out more about Vicky Yorke Designs you can download my brand sheet   here.

Art Tiles

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The designs featured in my last post are from my art licensing collection, Bright Hearts  and are also available from my Etsy store as art tiles. Stand them on a shelf or use a plate hanger and display them as wall art. They are sure to brighten up any room and as many are available to personalise with your own special message they really are a unique gift for someone you love! The above print is a stand alone design that is perfect for weddings, anniversaries or as an engagement gift. Below the wall tiles also feature additional folk inspired illustrations from my art licensing collection, Folk Tale . Contact me to license designs or for collaborations here.