NEW PRODUCTS - 'LOCK IN' (Part 1)
You may recall from an earlier post that I teased you with a photo of a new range of products for Bar Craft, called 'Lock In' . I am so pleased to now be able to show you the whole range! The brief I was given was to create a design for a male gift range that would be evocative of traditional pub imagery for use on bar associated products. As the pub is a very British phenomenon, I decided to use the British bulldog as my main motif with pub imagery such as bar stools, beer barrels and beer glasses to support this. I wanted to keep the illustrations very strong in line-work, (as can be seen in the beer mats above) to create a style with a modern twist on traditional etching. The idea of a 'Lock In' at home is further reinforced with lock and key imagery and a strong typographic layout using words associated with beer. Colour also played an important part, as I chose creams and bronzes to emulate the rich amber colours of beer, complimen